Wednesday, September 28, 2016

Wolverine Launches Packaging Re-Brand for October

Photo from Wolverine State Brewing's Instagram.

Wolverine State Brewing is re-branding the packaging for its bottled products, as well as re-naming (or re-re-naming, actually) one of its staple brews. Here's the official press release with the details:
ANN ARBOR, Mich. – Wolverine State Brewing Co. is excited to announce a packaging re-brand of its flagship lagers. The update encompasses three brands: Wolverine Premium Lager, Gulo Gulo IPL, and District 16 Amber Lager, formerly known as Wolverine Amber Lager.

The new labels and carriers will be on shelves beginning in early October.

The project’s aim was to bring all labels into a cohesive line and set the stage for future seasonal and year-round bottle releases, which are set to begin in spring of 2017. The repackaging comes on the heels of a recent agreement that puts Wolverine State Brewing Co. flagship bottles in Kroger locations statewide.

The re-brand is the latest in a series of milestones for the brewery. In 2015, the company completed a 6,000 square foot on-site expansion. This expansion will bring the brewery's production capacity to nearly 5,000 barrels by the end of 2017. In May 2016, the company received a bronze medal from the World Beer Cup for its Raucher Smoked Lager.

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