Wednesday, February 22, 2017

North Peak Collaborates with Busch's to Release Exclusive New Beer in March

Northern United Brewing Co. in Dexter, brewers of the distributed North Peak beers, have announced a collaboration with local supermarket chain Busch's. Read the official press release all about it:
Busch’s Fresh Food Markets and North Peak Brewing Co. have partnered to release their first-ever craft beer collaboration. Newfangled Pale Ale is a beer that celebrates the two brands' commitment to the craft industry and local business. With a shared emphasis on freshness, consistency, and quality of their products, these two brands have created a top-notch beer specifically crafted for our local region. With its Michigan-grown ingredients, Newfangled delivers a fresh, exceptional taste to our community, from our community.

“At Busch’s Fresh Food Markets, we strive to promote and sell locally produced food and beverages,” says Marty Phelan, category manager for Busch’s. “Our ‘Brewed for Busch’s’ program allows us to partner with high-quality local breweries, like North Peak, to create unique beers for our guests to enjoy.”

Beginning in March, Busch’s Fresh Food Markets will exclusively offer this 5.5% ABV Newfangled Pale Ale, brimming with Citra, Cascade, and Michigan Cascade/Chinook hops at its 16 stores throughout Michigan in Ann Arbor, Clinton, Carleton, Dexter, Farmington Hills, Livonia, Novi, Pinckney, Plymouth-Northville, Rochester Hills, Saline, South Lyon, Tecumseh, West Bloomfield, and now in Canton.

North Peak is part of Northern United Brewing Co. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally sustainable practices. Find NUBC products at stores, restaurants and bars all throughout Michigan, including: North Peak Brewing Co., Mission Table, and Jolly Pumpkin in Traverse City; Jolly Pumpkin and Grizzly Peak Brewing Co. in Ann Arbor; and Jolly Pumpkin in Detroit. North Peak can also be found outside of Michigan, in select markets.

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